This project was one of the most exciting non-profit campaigns of my early career at a boutique design agency in Baltimore. I was lucky enough to work on this event design for Amnesty's Annual meeting of action takers and volunteers in Portland, Oregon. The concept was built upon a theme of voice and noise and music (and culminated in a free concert). Using images of war (tanks, soldiers) and mixing them boldly with musicians, DJs, guitarists, I designed stickers, posters, banners, backdrops, digital promotions and brochures as part of this campaign. In this case Amnesty chose to move away from their traditional signature yellow in lieu of something that would appeal to a younger audience and inspire positive action and change.
I was so immersed in the project and excited about the impact, that I flew myself out to Portland for the events just to ensure everything went out without a hitch.
Design/Direction: Elizabeth Bawol
Matt Mendelsohn is a true artist, exceptional photographer and friend. I met Matt in 2005 when he needed a "professional" logo and promotional marketing kit for his work. He was on a budget, but had a strong sense of the aesthetic he was looking for. He had a traditional photography background, and an atypical and astounding career of work to showcase. The work varied from weddings to photojournalism to celebrity portraits, so the vessel for the portfolio needed to be minimal and elegant. After several rounds of concepts, iterations, sketches and brainstorms, I ultimately decided his signature, found scrawled at the bottom of many of his limited edition prints, was his logo mark. As art director at Orange Element Design in Baltimore, I developed a full kit, as well, that was mailable, customizable and hand personalized for Matt to share with his clients. The marketing kit won a regional Addy award for the Mid-Atlantic region.
Planned Parenthood’s 100-year old brand is uniquely personal to many. A powerful force for good in the advocacy world, a defender of rights and equality, and a trusted health care provider, the brand shows up in the world in many ways. This book clarifies the core values and beliefs of the core brand, but also allows for nuance and expression in tone and vision, across advocacy and healthcare efforts and initiatives. This was developed by in collaboration Firebelly Design in Chicago.
A crucial consideration was that the copy and design of the book demonstrated how our brand should show up in the world. Another factor was that vendors, internal designers, and staff across the country and federation (regardless of skills and knowledge of design) would need to reflect the brand in their work. We were very conscious to be informative, without being condescending, and structured with room for expression and innovative design.
Planned Parenthood is the nation’s leading provider and advocate of high-quality, affordable health care for women, men, and young people, as well as the nation’s largest provider of sex education. Through health centers, programs in schools and communities, and online resources, Planned Parenthood is a trusted source of reliable health information that allows people to make informed health decisions.
"Taking Care of Your Kitty" was a series we crafted in response to questions being asked online of Planned Parenthood's experts. We developed playful scripts, and cast "professional" cats to help make potentially embarrassing or difficult content engaging to young people.
Creative Director: Elizabeth Bawol
Senior Producer: Julie Zuckerbrod
Production: Moore & Associates
Script-writing and concept development: Planned Parenthood's digital health and education teams
One of my first projects for the ONE campaign was a series of illustrations designed to get members to act to influence the Senate in support of the Cardin-Lugar Transparency Amendment. The illustrations took various forms across social media, including a twitter action that was influential in the passing of this legislation.
Illustration: Elizabeth Bawol
One of my favorite types of work is identity work. Starting with a pencil and paper and wrapping up a company or organization's vision, mission, experience and impact in a single visual mark is a great challenge. These are some of my favorite logo projects.
Design: Elizabeth Bawol
1. Thirsty Fish - A marketing company with a playful vision for marketing company and organizational "stories" instead of their "pitch"
2. Seed - a woman-owned interactive think tank
3. Fast Spot - a progressive interactive company, constantly moving, innovating and exploring
3. Purple Tooth - one of my favorite's, a wine bistro with a silly, but memorable name
4. Ten Divide - a family-owned engineering consultancy based off of the division of land from the founder's ancestors, divided equally in ten parts among children
5. Cell 54 productions - a start up video and production company with an edgy backstory
6. Matt Mendelsohn Photography - a logo for a true artist of a photographer! This logo was designed combining the best elements of over 100 signatures of the photographer himself
7. Northwest Jersey Folklife Project - this logo was based off of traditional pattern making in quilts from local craftsman and folk artists
8. The Global Alternative Energy Foundation - this logo was finalized in China - while on an exploratory trip with the President of the Board - the Foundation sought to bring an end to energy poverty in western China and northwest Vietman. While the endeavor and mission were fraught with challenges, the vision was illumination through clean energy.
9. The Healing Touch - this was designed for a woman who described herself as an end-of-life caretaker and healer. She had a background in nursing, psychology, and end of life care, and we collaborated on an idea that was part rorschach ink test / part stylized hands
10. Entangled: Art & Word - this was a logo for an annual art event that combined poetry and visual art in unique pairings
11. Teacher's Hall - I have a lot of empathy for teachers, particularly those working in challenging urban environments with less resources than other districts. This logo was designed pro bono for a teacher who wanted to open up a modern restaurant space that offered food, music, but also free printers, computers and workspaces to teachers in Baltimore city.
12. Bark N' Bean - this clever local Maryland business was designed to be part coffeehouse gathering space and part dog wash
Conceived in partnership with Tanya Selvaratnam, and in collaboration with Firebelly Design, UNSTOPPABLE is a forward facing brand / advocacy campaign about the power of women’s rights and gender equity. Powered by Planned Parenthood and the momentum of the women’s movement, UBNSTOPPABLE is based in the premise that one of us can be dismissed, two of us can be ignored but together, we are UNSTOPPABLE when we stand together for change.
As part of the UNSTOPPABLE campaign, diverse artists from around the country are coming together to produce content and share information about a variety of issues and in support of women. www.UnstoppableNow.org.
Unstoppable Video: Created for Planned Parenthood Action Fund and set to the music of the viral anthem ‘Quiet’ by MILCK, UNSTOPPABLE commemorates the one-year anniversary of the Women’s March and highlights the ways in which women are shaping public consciousness towards progress.
The kickoff of the ONE Campaigns Women and Girls Initiative targets world leaders charged with shaping the 2015 Sustainable Development Goals (the next iteration of the Millennium Development goals which expired this year.) Being born female in one of the world's poorest countries means your life will be harder, simply because of your gender. A strategic priority for ONE is to ensure women are "counted" equally in the fight to end extreme poverty in the developing world. The campaign, "Poverty is Sexist" kicked off with a policy report and petition designed to address the economic case for gender equality, addressed to German Chancellor, Angela Merkel. Beyoncé, Meryl Streep, Sheryl Sandberg, and dozens of other amazing women added their voices to the campaign.
Art Direction / Design: Elizabeth Bawol
Design: Rachel Garner
Spot On is the only period tracker on the market that lets you track both your period and any birth control method that affects it, including the pill, patch, ring, implant, shot, and IUD.
Planned Parenthood's unique product doesn’t make any assumptions about your gender, sexual orientation, or reproductive goals. This app talks about your period and birth control the way real people do — no pink flowers or butterflies. The app is fun, playful, gender neutral, nonjudgmental, and completely supportive of you and your cycle.
We lovingly selected colors and icons to ensure gender inclusivity and engagement. The user experience is always being improved.
The original product was built and designed within Planned Parenthood's digital product lab with the support of Small Planet and BBMG, as well as the Planned Parenthood Creative Team.
This was a full curriculum project for the University of Maryland School Food / Nutrition Division. The curriculum was distributed to teachers in the public school system in Maryland Division I districts and designed to make teaching nutrition-based education easier and more engaging. The design included the logo, illustrations, binders, printed booklets, online tools, and various bags and products.
Design/Direction: Elizabeth Bawol
Planned Parenthood has 100 Years of Expertise in honest, clear and direct public sex education. In this series, shared online and across health centers throughout the country, Planned Parenthood explains the different methods of birth control available and how they work.
Creative Direction: Elizabeth Bawol
Animation and Production: Jaemin Yi
With the talents of both Big Spaceship (NYC), and ONE Hundred Years (LA), and the support of our market teams we navigated an overhaul of our primary international site. The result was a clean, easy to manipulate vessel for ONE's core actions. A fully responsive site that looks seamless across continents, the ONE.ORG redesign was simple, minimal, functional.
For more than 100 years, Planned Parenthood defied the odds to create a world of care, activism and education. #I DEFY is a campaign that allows young people to fight for the world that they want.
One of the events occurred in the 44th anniversary of Roe v. Wade, Planned Parenthood teamed up with young artists and supporters in Los Angeles and painted words of hate on a series of walls that were then destroyed by wrecking ball. The event used art to celebrate defiance, and to show that we can work together to take down ignorance, phobia, and the status quo.
Additional events around the country are continuing throughout 2017 to activate and engage a new generation of Planned Parenthood supporters. Rush Communications has been a great and collaborative partner on this campaign's evolution.
It isn't always easy making the case for vaccine accessibility in the developing world. This report/campaign was released right in time for the World Cup 2014, using a global event to raise awareness about an ongoing issue effecting the poorest people in the world. The campaign included email petitioning, a full-scale policy report, a responsive web presence, social media strategy and events, and used world cup country statistics as a basis for comparing what countries contribute to GAVI (the vaccine alliance). The result of a year of campaigning on this issue? The U.S. met our goal of committing to over $1 billion in Gavi funding over 4 years, resulting in over 6 million lives saved.
Design/Creative Direction: Elizabeth Bawol
Design: Nicole Gionet
I was lucky enough to work on a several projects for Peace Corps in 2003. This promotional peace is an example of the overall design aesthetic approach and refresh of their brand. I wanted to communicate the history and depth of the volunteer experience. By weaving in cultural textures, symbols and layering them with candid photos of actual members, the work communicated the richness of the journey, while preparing volunteers and their families for what was ahead.
Design: Elizabeth Bawol
The 2014 ONE Campaign Annual Report was a print and digital product that briefly summarized the global campaigns and accomplishments of the anti-poverty organization. The design was fully responsive and functional cross-platform and cross-continent.
Creative Direction: Elizabeth Bawol
Design/Development: Orange Element of Baltimore, MD
Each year the ONE campaign releases a series of data-heavy policy reports for politicians and world leaders. These publications are designed and released quickly, and in multiple languages, requiring up to date translations of revisions, and an eye on consistent style and branding. ONE's reputation for effective advocacy is build upon a strong foundation of accurate policy analysis.
In 2014, I worked with designers Barney Haward and Niko Mayer and a small team of international designers to create a new, innovative brand for the bold policy recommendations ONE was presenting to the world. The product needed to be simple, direct, but bold and atypical in a sea of development world policy briefs.
Creative Direction / Design Management: Elizabeth Bawol
Design: Barney Haward / Niko Mayer / Rachel Garner
This vaccines campaign for ONE featured a psa (video), online petition and social media strategy that was coordinated between ONE Netherlands, ONE German, and ONE US teams. Using the hashtag #EveryParent, people around the world uploaded Instagram images of their children, signed petitions, and asked their leaders to ensure every child has a healthy start in life. I created a hand drawn wordmark for the hashtag and social media graphics. The project culminated with stunts in several countries with parents and their children handing petitions to Bill Gates (and other advocates) in the fight for accessible vaccinations for all. The campaign was designed and implemented in 4 countries in a 2-week span, and resulted in thousands of calls to the White House, tens of thousands of petition signers, and eventually, after a year of campaigning, a commitment for full GAVI replenishment support, the equivalent of 6 million children's lives saved.
Campaign Design: Elizabeth Bawol
Video Director: Meagan Bond
"Live T8" - was an advocacy campaign launched at the Tate Museum at the time of the 2013 G8 meeting of world leaders. The ONE Campaign used this moment to inspire members around the world to speak out and protest the injustice of extreme poverty. Musicians around the world, led by Bono, contributed covers of famous protest songs for the campaign which culminated at an event in London. Creative developed included posters, vision and direction for the projected film, design of a stage (in collaboration with Es Devlin), a series of records. Artists involved in the project included Bruce Springstein, Ed Sheeran, and Mumford & Sons, among others. The project culminated in a projection film, "From Protest to Progress" directed by Richard Curtis and played on the side of the Tate Modern in London in June 2013.
Vision / Graphic Design: Elizabeth Bawol
Movie / Motion Graphics: Richard Curtis
In 2011, and 2013, I was employed to help capture the spirit of an elementary school in La Entrada, Honduras. Built through the support of a New Jersey-based non-profit, the school is an oasis for some of the poorest children in the country. As part of my work with the Hearts For Honduras Foundation, I wrote blog posts, managed interviews, and took photographs to help tell the story of these amazing kids. These are a selection of photographs from my work with the Foundation.
Photography: Elizabeth Bawol
The Brick Companies pride themselves on their commitment to sustainable practices. Their environmental stewardship program was a person commitment by every member of the leadership committee and designed to inspire staff and increase enrollment in their initiative.
Design/Direction: Elizabeth Bawol (Art director at Orange Element Design)