Hi! I’m Elizabeth. I’m a Creative Director with over 20 years experience helping decisive brands tell authentic and intentional brand stories. I live in Wilmington, N.C.
Currently, I am a Strategic Creative Director for the digital and brand agency, Wide Eye Creative, leading meaningful brand-building and strategy for purpose-driven causes and clients. Prior to my current role, I served as Senior Creative Director at Planned Parenthood Federation of America where my work and the work of my team humanized and expanded the brand story of the national organization. Together with partner agencies, and a robust internal team, I led creative strategy for national healthcare, education, advocacy and electoral campaigns, establishing comprehensive visual and tonal brand guidelines for the organization, and conceiving the now viral “Bans Off” campaign within reproductive rights movement. In my career, I have consistently centered audience empathy and understanding and done my best work telling human-centric brand stories with empathy. This has led me to a wide variety of national and international clients, companies and causes, among them, Amnesty International, ONE, Peace Corps, Citibank, Comcast, First Step International, T. Rowe Price, Snapchat, and Refugees International. I have connected and created with people in Belgium, France, Germany, Nigeria, Tanzania, South Africa, Sierra Leone, Honduras, Vietnam and China, in addition to the United States. I hold both a BFA and MA from the Maryland Institute College of Art, and consider my AmeriCorps residency in 2009 in Baltimore City one of the most impactful experiences of my life. I am proud to have led teams and projects that received recognition from the American Advertising Association, Gold Muse Awards, The Webbys, Ad Forum, Telly, and internationally from HOW Magazine.
“Think outside the box, collapse the box, and take a f*cking sharp knife to it.” Banksy