We Decide

Creative Problem:

In 2020, reproductive rights weren't just under threat — they were on the ballot. With the outcome of the election poised to shape the future of bodily autonomy and intersectional rights for a generation, Planned Parenthood Votes needed a campaign that matched the urgency of the moment and moved supporters to action.

Creative Solution;

The "We Decide" campaign ran nationally, coming to life through live events, social content, and paid ads — rallying supporters by centering real people and tapping into the authentic emotions of the electorate. Bold, confident, and deeply representative of the country and its values, the campaign made clear that the power to determine the outcome belonged to the people.

Role: As Creative Director, I led the campaign concept, creative vision, and execution in partnership with Culture House — shaping a campaign that was as emotionally resonant as it was visually bold.

Creative Director: Elizabeth Bawol
Creative Partner: Culture House