In 2020, Planned Parenthood Votes needed a powerful, resonant campaign that reinforced the power of the people to determine the outcome of the 2020 election.
The “We Decide” campaign ran nationally, and came to life through live events, social content and paid ads, and rallied supporters of reproductive and intersectional rights by centering real people and tapping into the authentic emotions of the electorate.
The result was a bold, confident campaign that was representative of our country and values.
Creative Director: Elizabeth Bawol
Creative Partner: Culture House