Senior Brand + Creative Director
Creative Problem:
In Democratic politics, Priorities USA had earned a strong reputation for building sustainable progressive infrastructure and an innovative, digital-first voter engagement machine. Yet, as one of the most powerful forces behind an informed and persuadable electorate, they had virtually no public facing brand. And, competition for donor attention is fierce—they needed more than their inside-the-beltway-reputation for audiences who needed them most.
Creative Solution: Our team developed a robust strategic process that produced engaging public-facing language, defined voice, and a bold, differentiated, modern, and digital-first brand identity. The new brand expression told a meaningful impact story to donors and inside-the-beltway influencers—positioning Priorities USA as the data-driven voter engagement machine it had become, with the American voter centered at the heart of the brand. The identity came to life through a dynamic website and a comprehensive brand book ensuring consistency and quality across all implementations.
Role: Creative Director of Brand Voice, Identity, Interactive.
Project Team:
Creative Director, Copywriter + Strategy Lead: Elizabeth Bawol
Senior Project Manager: Lola Jacobs
Associate Creative Director: Alayna Citrin
Senior Designer: Grace Abe