Over the past few years, abortion access across the country has been attacked repeatedly. We’ve seen an unprecedented number of state abortion restrictions introduced and passed in recent years. These restrictions disproportionately widen health care access gaps for people of color, and those with low incomes.
This series created for Planned Parenthood, included a creative strategy for owned and paid storytelling, and featured real people sharing personal stories about their choices and lives, in support of safe, legal abortion. The series came to life through illustrated graphics, animated shorts, IG stories and long form and short video ads and featured patients and providers.
Supportive partners included Windy Films, Anayamel Rodriguez and Illustrator, Eugenia Mello
Planned Parenthood team:
Senior Creative Director & Creative Strategy: Elizabeth Bawol
Creative Director: Ande Hubbard
Assoc. Creative Director: Ali Bibbo
Producer: Shirley Cruz
Brand Strategist: Perry Meyers