Ours to Tell

Creative Problem

Even before Roe v. Wade fell, abortion access across the U.S. had been under sustained attack for over a decade — with an unprecedented wave of state restrictions disproportionately impacting people of color and low-income communities. This despite broad public support for reproductive healthcare and the fact that 1 in 4 women of reproductive age have had an abortion.

Creative Solution

Ours to Tell was a Planned Parenthood content series that brought real patients and providers forward to share their stories — destigmatizing abortion through illustrated graphics, animation, Instagram stories, and short and long-form video. The work extended a short film of the same name created with We Testify, expanding its reach and emotional impact across platforms.

Role: As Senior Creative Director and Strategist I led this campaign concept, story, and execution across the full series.

Senior Creative Director and Strategist: Elizabeth Bawol
Creative Director: Ande Hubbard
Assoc. Creative Director: Ali Bibbo
Video Direction: Anayamel Rodriguez
Brand Strategy: Perry Meyers
Production Support: Windy Films
Illustration: Eugenia Mello