This is Health Care was a marketing campaign for Planned Parenthood, inviting patients to visit health centers and receive high-quality and inclusive care. The campaign was designed to introduce a simple message, that sexual and reproductive health care is health care, and health care is basic human right. The creative is designed to combat stigma around sexual and reproductive healthcare, and offer an inclusive, inviting message for patients. This digital campaign ran nationally, in English and Spanish, with out-of-home assets, radio, digital paid video, social media assets and ads, and included a custom photo shoot of a diverse group of Planned Parenthood patient advocates for original content.
Awarded 2021 Telly Award - Silver in Diversity and Inclusivity 2021, Telly Award - Silver in Branded Content
Creative Direction: Elizabeth Bawol
Art Direction: Ande Hubbard
Video Direction: Anayamel Rodriguez & Rachel Velasquez
Design: Annie Pearlman
Brand Strategy: Lauren Garcimonde-Fisher
Production Companies: Culture House & Windy Films