Senior Brand + Creative Director
Creative Problem:
The Center for Reproductive Rights held a powerful place in the global movement for bodily autonomy and women's rights, but their public-facing brand didn't reflect it. Cold, overtly legal, and intellectual, the brand felt more like an upper east side law firm than a movement fueled by passion and humanity. While the fight for reproductive rights worldwide was urgent and ongoing, their visual identity lacked the warmth, relevance, and human connection the cause demanded.
Creative Solution:
As part of a broader effort to reimagine their visual identity and website, I created a series of illustrated international portraits of women for their social media library and website—digital collages designed to bring humanity, diversity, and emotional resonance to the brand. The work was part of a larger transformation to make the organization feel more modern, connected, and true to the movement it leads. While many of these illustrations remained on the cutting room floor, there was power in this language of global portraiture (which was built upon for the final product) and the ability to create needed anonymity while evoking our shared humanity.
Role: As Creative Director and Illustrator, I conceived and created a series of digital portrait illustrations representing women internationally, contributing to the visual identity redesign and content library.