Unstoppable

Creative Challenge:

“One of us can be dismissed. Two of us can be ignored. But, together, we are a movement and we are Unstoppable.”

—Cecile Richards, Abortion Activist, Author

Creative Problem:

Prior to the fall of Roe, and in the wake of the #MeToo and #TimesUp movements, Planned Parenthood recognized a critical intersectional moment for human rights, bodily autonomy, and gender equity — one that called for more than a traditional advocacy campaign.

Creative Solution:

Unstoppable was an advocacy campaign with an artistic twist, launched around the anniversary of the Women's March in Washington, D.C. Powered by Planned Parenthood and joined by a wide range of diverse artists, partners, and activists, the campaign created a moment for art, design, and film to elevate the power of unity, collaboration, and the fight for bodily autonomy. In partnership with artist, activist, and filmmaker Tanya Selvaratnam, a collective of artists from across the country contributed work exploring themes of freedom, unity, and self-determination. The campaign included a manifesto film set to MILCK's viral anthem "Quiet," short documentary films, visual art, motion design, social media, and a dedicated website designed by Firebelly Design in Chicago.

Role: I conceived this campaign, and partnered with artist/video producer, Tanya Selveratnam to assemble this artist collective as Executive Producer of all art and video content and Executive Creative Director for the Campaign.

Awarded 2019 Webby Award — Activism & Design | 2019 Brand Film Award — Best Mini-Documentary Series for Good

© Planned Parenthood Federation of America 2019

Unstoppable Manifesto Video: Created for Planned Parenthood Action Fund and set to the music of the viral anthem ‘Quiet’ by MILCK, UNSTOPPABLE commemorates the one-year anniversary of the Women’s March and highlights the ways in which women are shaping public consciousness towards progress.

Featured here:
“My Body is My Own” created with Cynthia Hill
“Everyday, I” by Alexa Lim Haas
“I Told Them” Stephanie Wang-Breal

Other work featured as a part of Unstoppable included visual art by Zoe Buckman, Rachel Aliza Griffiths, Naomi Alderman and many other talented contributors. Many can be seen in this collection.

Project Team:

Executive Creative Director/Producer: Elizabeth Bawol
Executive Video Producers: Tanya Selveratnam, Julie Zuckerbrod, Lauren Garcimonde-Fisher, Ellen Weissfeld
Senior Editorial Direction: Ylonda Gault
Chief Brand Officer: Dawn Laguens
Creative / Artist Partner: Tanya Selveratnam

Interactive design: Firebelly Creative

Produced: Naming, Branding, Brand Identity, Web Design, Social Media, Video, Motion Design, Campaign Collateral