Senior Brand + Creative Director
Planned Parenthood’s national telehealth options were largely unknown to our patients across the country, and then Covid-19 changed the health care landscape and access to care dramatically. This national marketing effort, was created to raise awareness about our incredible virtual services and keep our patients as safe as possible. A national, integrated paid marketing campaign, “Ready When You Are” informed and simplified the telehealth process, underlined the important of sexual and reproductive healthcare and connected our patients with critical services. The concept ensured that our outreach didn’t lead with panic or urgency, which research has shown can be a barrier to patients seeking care, but instead acknowledged the patient’s self-awareness and need to seek care at their own pace and in their own way, as conveniently as possible.
PP Senior Creative Direction: Elizabeth Bawol
VP Brand & Culture: Rachel Moreno
Senior Brand Director: Lauren Garcimonde-Fisher
Partner Agency: Firebelly Design