Health Resources in Action is a non-profit public health organization dedicated to addressing the intricate challenges surrounding access and equity within our health and social systems.
Despite extraordinary impact over more than six decades, the organization had yet to cultivate a distinct and purposeful identity rooted in their values.
Further, their visual identity had evolved into a network of brands, sub-brands, and programmatic identities that lacked order, consistency or deliberate connection.
Through months of strategic research and analysis, competitive differentiation and collaboration with the exceptional team at Health Resources in Action, our team at Wide Eye constructed a strategic foundation that set the stage for a cohesive brand architecture, visual identity and strategic brand. That foundation centered a core belief: that health belongs to everyone.
Activites:
Brand Strategy
StorytellingStakeholder Engagement
Interactive Workshops + Collaborative Facilitation
Competitive Analysis
Brand Architecture
Tagline Development
Visual Identity
Tone of Voice Guide
Strategic Brand Book
Collateral
Creative Leadership Team:
ECD: Ben Ostrower
Creative Direction/Strategic Lead: Elizabeth Bawol
Associate Creative Director: Alayna Citrin
Senior Designer: Grace Abe
Designer: Sebastian Arredando
feature photo: Sai De Silva