Get Prepped

“SEX IS BETTER WHEN YOU ARE PREPPED” was a Planned Parenthood Federation-wide health marketing campaign to raise awareness about PEP/PREP, two courses of medication that can help significantly reduce the risk of contracting HIV, both before and after sex.

The campaign was conceived and executed entirely in-house by the Planned Parenthood creative team, and is deliberately inclusive, body and sex positive, and accessible to both English and Spanish and Spanish audiences.

Production of the video assets was supported by Cat Eye Pro, and photography was provided by Kate Warren of Go Kate Shoot under Elizabeth’s leadership and direction

Planned Parenthood team:

Senior Creative Director: Elizabeth Bawol

Associate Creative Director: Ande Hubbard

Senior Designer: Annie Pearlman

Writer: Holly Dunn

Brand Marketing Manager: Kyla Hsia

Digital Product Lead: Kevin Williams