Community Catalyst was created over 2 decades ago to fight for a more equitable system and a society where health is a right for all. Despite hard-fought gains, the US health system remains entrenched in inequity, impacted deeply by structural racism, and exclusive of many people and communities. Community Catalyst’s mission was more urgent than ever. And, their legacy of leadership in developing bold new health strategies, programs and initiatives in partnership with communities was not clearly being presented to the world.
Our team identified that the organization needed a bold reinvention of their visual identity, and a cohesive brand story presented to the world. Over 14-months, I led our strategic creative partnership with a robust team of stakeholders. We centered our work in a central brand purpose — a people-powered movement for health justice. The creative activities to follow — logo design, brand architecture, workshop facilitator, brand book development, and bold, new visual identity and tagline development were guided by that central purpose. The public facing tagline became a rallying cry for audiences who were “United for Health Justice.” This north star allowed for an effective and cohesive digital-first brand.
Activites:
Brand Strategy + Storytelling
Stakeholder Engagement
Interactive Workshops + Collaborative Facilitation
Refreshed Visual Identity
Tone of Voice Guide
Strategic Brand Book
Brand Promise + Tagline
Copywriting
Photo + Video Content Direction
Web Design
Collateral
Creative Leadership Team:
ECD: Ben Ostrower
Creative Direction/Lead: Elizabeth Bawol
Art Director: Victor Ware
Art Director (Interactive): Lizzie Willet
Creative Director (Interactive): Chris Montwill