As a dynamic and trusted brand for health care, and a defender of abortion access, Planned Parenthood took a stand against the extreme abortion bans being introduced across the country. BANS OFF MY BODY is a body-positive campaign about the power of autonomy and choice. Over years of impact, the campaign has become BANS OFF OUR BODIES and become a rallying cry for the reproductive rights movement. (Read more here.)
This campaign went viral when the Supreme Court overturned Roe v. Wade, and was reenvisioned and reinvented by the masses mobilized to fight for body autonomy. This concept and campaign was created by the internal Planned Parenthood creative team.
Read more about the launch of the campaign here.