It isn't always easy making the case for vaccine accessibility in the developing world. This report/campaign was released right in time for the World Cup 2014, using a global event to raise awareness about an ongoing issue effecting the poorest people in the world. The campaign included email petitioning, a full-scale policy report, a responsive web presence, social media strategy and events, and used world cup country statistics as a basis for comparing what countries contribute to GAVI (the vaccine alliance). The result of a year of campaigning on this issue? The U.S. met our goal of committing to over $1 billion in Gavi funding over 4 years, resulting in over 6 million lives saved.
Design/Creative Direction: Elizabeth Bawol
Design: Nicole Gionet