Planned Parenthood is the nation’s leading provider and advocate of high-quality, affordable health care for women, men, and young people, as well as the nation’s largest provider of sex education. Through health centers, programs in schools and communities, and online resources, Planned Parenthood is a trusted source of reliable health information that allows people to make informed health decisions.
"Taking Care of Your Kitty" was a series we crafted in response to questions being asked online of Planned Parenthood's experts. We developed playful scripts, and cast "professional" cats to help make potentially embarrassing or difficult content engaging to young people.
Creative Director: Elizabeth Bawol
Senior Producer: Julie Zuckerbrod
Production: Moore & Associates
Script-writing and concept development: Planned Parenthood's digital health and education teams