Planned Parenthood’s 100-year old brand is uniquely personal to many. A powerful force for good in the advocacy world, a defender of gender rights and equality, a trusted health care provider, and educator, the PP brand needs to flex in the world in a variety of ways.
Crucial consideration was given to how the brand could flex across a national Federation. The guide needed to be easily interpreted by vendors, designers, and staff alike, across the country. The team was strategic about including guidelines like equitable considerations, digital product applications, and social guidance, while leaving room for interpretation and innovation.
(Developed by in collaboration Firebelly Design in Chicago. )