The kickoff of the ONE Campaigns Women and Girls Initiative targets world leaders charged with shaping the 2015 Sustainable Development Goals (the next iteration of the Millennium Development goals which expired this year.) Being born female in one of the world's poorest countries means your life will be harder, simply because of your gender. A strategic priority for ONE is to ensure women are "counted" equally in the fight to end extreme poverty in the developing world. The campaign, "Poverty is Sexist" kicked off with a policy report and petition designed to address the economic case for gender equality, addressed to German Chancellor, Angela Merkel. Beyoncé, Meryl Streep, Sheryl Sandberg, and dozens of other amazing women added their voices to the campaign.
Art Direction / Design: Elizabeth Bawol
Design: Rachel Garner