“SEX IS BETTER WHEN YOU ARE PREPPED” is a Planned Parenthood Federation-wide marketing campaign to raise awareness about PEP/PREP, two courses of medication that can help significantly reduce the risk of contracting HIV, both before and after sex.
The campaign was conceived and executed entirely in-house by the Planned Parenthood creative team, and is deliberately inclusive, body and sex positive,and accessible to both English and Spanish and Spanish audiences.
© Planned Parenthood Federation of America 2019
Planned Parenthood team:
Senior Creative Director: Elizabeth Bawol
Associate Creative Director: Ande Hubbard
Senior Designer: Annie Pearlman
Writer: Holly Dunn
Brand Marketing Manager: Kyla Hsia
Digital Product Lead: Kevin Williams