For more than 100 years, Planned Parenthood defied the odds to create a world of care, activism and education. #I DEFY is a campaign that allows young people to fight for the world that they want.
This campaign for Planned Parenthood’s Centennial was conceived in partnership with leadership at PPFA and PPAF, developed with SSK, and events across the country were orchestrated and facilitated by Rush Communications.
On the 44th anniversary of Roe v. Wade, Planned Parenthood teamed up with young artists and supporters in Los Angeles and painted words of hate on a series of walls that were then destroyed by wrecking ball. The event used art to celebrate defiance, and to show that we can work together to take down ignorance, phobia, and the status quo.
Additional events around the country continued throughout 2017 to activate and engage a new generation of Planned Parenthood supporters.