This vaccines campaign for ONE featured a psa (video), online petition and social media strategy that was coordinated between ONE Netherlands, ONE German, and ONE US teams. Using the hashtag #EveryParent, people around the world uploaded Instagram images of their children, signed petitions, and asked their leaders to ensure every child has a healthy start in life. I created a hand drawn wordmark for the hashtag and social media graphics. The project culminated with stunts in several countries with parents and their children handing petitions to Bill Gates (and other advocates) in the fight for accessible vaccinations for all. The campaign was designed and implemented in 4 countries in a 2-week span, and resulted in thousands of calls to the White House, tens of thousands of petition signers, and eventually, after a year of campaigning, a commitment for full GAVI replenishment support, the equivalent of 6 million children's lives saved.
Campaign Design: Elizabeth Bawol
Video Director: Meagan Bond